Saudi Arabia’s Air Connectivity Program (ACP) has entered into a memorandum of understanding with beOnd, a premium airline, to explore the potential launch of direct all-premium flights connecting Red Sea International Airport with six notable European cities. The proposed routes would link the Red Sea region with London, Paris, Milan, Munich, Zurich, and Moscow, thereby enhancing access for international travelers and contributing to the Kingdom’s tourism development.
This agreement was formalized during the Farnborough International Airshow 2026 in London, aligning with Saudi Arabia’s broader strategy to expand global air connectivity and attract more tourists as part of its Vision 2030 initiative. The collaboration aims not only to boost inbound tourism but also to diversify travel options, positioning the Red Sea as a prime luxury travel destination.
Officials have indicated that this partnership will play a significant role in fostering long-term economic growth by strengthening aviation and tourism connections. By increasing the number of direct flight options to Europe, the initiative is expected to draw more international visitors to the region, bolstering the local economy and enhancing the global profile of Saudi Arabia’s tourism sector.
beOnd, known for its emphasis on premium leisure travel, expressed that this partnership underscores its dedication to supporting Saudi Arabia’s tourism objectives. The airline aims to expand its high-end travel services within the Kingdom, ensuring a luxurious travel experience that aligns with the growing demand for upscale tourism options in the region.